In the tradition of The Late Night Wars and Barbarians at the Gate, Where the Suckers Moon is a non-fiction book that chronicles the turbulent relationship between the struggling Subaru corporation and the hip advertising agency Wieden & Kennedy, detailing the creation, launch, and ultimate failure of a major ad campaign during a recession.

In the fall of 1991, a group of executives from Subaru of America (SOA) were searching for a new advertising agency to define the soul of Subaru and rescue the company from a very uncertain future.

The Subaru executives’ job was both simple and impossible: choose the right agency from a list that ran the gamut from conservative blue bloods to free form punk esthetics. Six finalists had been selected to present The Big Idea.

This entire process - from beginning the search to the chosen agency delivering the first commercials and print ads – would normally take a year.

The execs had given themselves four months. What could possibly go wrong?

This is the story of a brief and rocky marriage between a very troubled car company and the improbable winner of the account - Portland’s Wieden & Kennedy, a young, aggressively hip, unconventional ad agency that had never had an automotive account.

And their creative director hated cars.